Marketing foundations built for real businesses
Clear setup and steady guidance for business owners learning their way through marketing
ABOUT ME
Hi, I’m Jennifer Lorance. I help small business owners and community organizations set up marketing foundations that actually work. I know how overwhelming it can feel to juggle websites, Google tools, and social media while trying to run your business. That’s where I come in. I offer steady, step-by-step guidance that helps you simplify your systems, understand your tools, and make marketing feel manageable rather than stressful. I also genuinely love the creative side of marketing. Designing flyers and posters, creating social media content, taking photos, and developing visual ideas that bring a business to life are some of my favorite parts of the work. I enjoy helping people use their existing platforms in ways that feel natural and aligned, not forced or flashy. If you’d rather focus on running your business than learning the technical side, I can manage your marketing systems for you, keeping everything organized, consistent, and effective. My approach is patient, practical, and supportive. Together, we’ll create marketing that’s clear, consistent, and something you actually enjoy using.
MARKETING THAT WORKS FOR YOU
Social Media
Content Creation
Google Setup
Marketing Materials
SEO Optimization
PURPOSE
Marketing made manageable, so you can focus on what matters most—your business.
I started Jennifer Lorance | Brand & Marketing because I saw too many small business owners struggling to get their marketing off the ground. Websites were messy, systems were confusing, and social media felt like a never-ending puzzle. I’ve worked in marketing and communications for nonprofits and small organizations, supporting mission-driven work and community-focused businesses. That experience taught me how important clear systems and steady guidance really are. My purpose is simple: to help business owners take control of their marketing in a way that makes sense for them. Whether that means guiding you step by step so you can run it yourself, or managing the systems for you, my goal is the same—to create marketing foundations that work, feel manageable, and support your business growth. I believe marketing doesn’t have to be overwhelming or intimidating. When it’s organized, intentional, and aligned with your goals, it becomes a tool for confidence rather than stress.
SERVICE
Step-by-step guidance to set up and manage your marketing foundations.
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Website & Google Setup: Organize your website, Google Business Profile, and other online tools for clarity and search visibility.
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Social Media Basics: Learn how to post, schedule, and create content that works for your audience.
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Marketing Materials: Guidance on flyers, posters, and other printed materials so your messaging is consistent.
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SEO & Optimization: Simple strategies to help your business get found online.
Who it’s for: Business owners who want confidence and control over their marketing.
Outcome: You’ll understand your marketing systems and be able to manage them on your own.-
I handle your marketing systems while keeping you informed and empowered.
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Website & Google Management: Clean up or set up your online presence, keeping everything organized and optimized.
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Social Media Content Creation: Taking photos and videos, editing, scheduling, and running campaigns.
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Marketing Materials: Flyers, posters, graphics, or templates that match your brand.
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Ongoing Optimization & SEO: Ensuring your business is discoverable and consistently represented online.
Who it’s for: Business owners who want to focus on running their business while leaving marketing in capable hands.
Outcome: Marketing stays organized, consistent, and aligned with your goals without taking up your time.-
Every business is different, so all services are tailored to your needs, your budget, and your pace. My goal is to make marketing something you understand, trust, and actually use—whether you want to do it yourself or have me do it for you.
I value clarity over complexity, steady progress over urgency, and marketing that supports your business instead of distracting from it.
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We talk through what’s working and what’s not
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I recommend a clear, realistic plan
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We set things up or clean them up
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I guide you as you learn, or manage it for you
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This might be a good fit if you’re a business owner who wants clearer systems, fewer loose ends, and marketing that feels manageable.
It may not be the right fit if you’re looking for quick trends, viral hacks, or hands-off growth at any cost.
